Supermarket deception and the collapse of farming

Breaking news :3

We recently discovered how major UK supermarkets use fictitious farm names to market their products, creating the illusion of locally sourced goods while often sourcing from multiple suppliers, including overseas. This misleading branding deceives consumers and undermines real British farmers.

At JAOC we believe in transparency, integrity, and ethical food sourcing. That’s why we’re shining a light on deceptive practices and advocating for clearer labelling and honest marketing in the food industry.

Key elements of this strategy include:

  • Farm-Inspired Branding – Using names like Rosedene Farms or Woodside Farms to evoke images of rural, family-run farms.
  • Packaging & Imagery – Labels featuring countryside landscapes, barns, and fields to reinforce the illusion of farm-fresh produce.
  • Consumer Trust & Perception – Many shoppers associate farm-branded products with higher quality and ethical sourcing, even if the reality is different.
  • Competitive Advantage – Supermarkets use these names to compete with local farmers and independent brands, making their own-label products seem more appealing.

Here are the list of the supermarkets and the FALSE Farms which do not exist apart from the marketing boards used as a cash register for the suits who laugh at the publics ignorance e and dumbed down intelligence from watching programming set up to make you mindless drones for the future. 

Tesco - Rosedene Farms (fruit), Redmere Farms (vegetables), Nightingale Farms (salad), Willow Farms (poultry), Woodside Farms (pork), Boswell Farms (beef), Bay Fishmongers (fish).

Aldi  - Ashfield Farm (meat).

Lidl  - Oaklands (fruit and vegetables), Birchwood (meat), Strathvale (beef).

Asda - Previously used Farm Stores as a brand name for fresh produce.

Waitrose - Uses Duchy Organic for organic products, though this is a legitimate brand associated with the Prince of Wales.

These names are marketing tools designed to give product credibility.

The use of fictitious farm names by supermarkets are not illegal, but it has been criticised for being misleading to consumers. UK advertising and consumer protection laws require businesses to ensure that marketing is not deceptive, and complaints can be made if consumers feel misled.

 

"A legion of lies, marching to the drumbeat of manipulation."

Farmers in the UK have voiced their concerns about fake farm names to several organisations and authorities:

  • Advertising Standards Authority (ASA) – Farmers and campaign groups have called for stricter regulations on misleading branding.
  • Trading Standards – Complaints have been raised about deceptive marketing practices.
  • Government & MPs – Campaigns like No Farmers, No Food have urged the UK government to legislate against "farmwashing."
  • Supermarkets Directly – Some farmers have publicly challenged retailers like Tesco over their branding strategies.

Its time for you to play your part

Follow the path of what farmers are doing and reach out to your local farmers to discover how you can contribute. The level of apathy is astonishing from a public that seems to hide under the comforting blanket of being a member of society, preferring to conform, work long hours for less pay, struggle to meet expenses, and simply shrug their shoulders. Will you say enough is enough and become a catalyst for others to help drive this change in how we are governed? Keep in mind that merely swapping red for blue or any other colour will yield the same outcome.